Be Safe and Responsible

Pernod Ricard USA has developed an "Accept Responsibility" website ( as a public service to provide information on responsibility and the consumption of alcohol beverages. The site is completely free of any information on, or promotion of, our brands.

The mission of "Accept Responsibility” is to provide educational information for making responsible decisions involving underage drinking, drinking and driving, and binge drinking.

Pernod Ricard USA is also a partner of the Foundation for Advancing Alcohol Responsibility (, an independent, national, not-for-profit organization. FAAR's mission is to fight drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol.

In addition, Pernod Ricard USA is proud to partner with Alcohoot (, a smartphone Breathalyzer to help consumers to track their body's reaction to alcohol and become a smarter drinker.